This one is a very simple change and is ridiculously straight forward to implement. Google have a simple comment tag that you can place around your primary content, and this is what your ads will be targeted to.
!-- google_ad_section_start --
Key page content here
!-- google_ad_section_end --
The idea is that you place these comments around your core page content. That is, the content which is mostly text, and which best reflects the content of your site. On a blog this will generally be the main post content. The reason you do this is so that the adverts don’t target irrelevant content such as the links in your sidebar.
You can also add regions you want Google to ignore. I haven’t used these myself but they are something I intend to try in the not too distant future.
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