Blog writing is perhaps one of the newest marketing strategies. Though initially blogs used to be the maintained as personal journal or diary where the bloggers used to express their personal opinions on any kind of topic, it has now been given a commercial hue and being used as a platform for marketing and promoting products or services. And unlike personal blogs, business or corporate blogs are supplied with promotional contents. For a corporate organization a blog offers immense opportunities for revenue earning as well as promotion of brand identity and marketing its products or services. Though everyone or every business can set up a blog, maintaining a blog is not so easy a task. A blog has to be supplied with interesting contents so that readers develop an interest in it. It needs regular updates and quality contents are required to attract readers and retain their interests. This is quite an uphill task and may not be possible to do so internally. This is where companies offering blogs writing services can of immense help to you.
Many companies offering content writing services also staff a team of blog writers. These writers are experienced and talented enough to write on any sort of topic. They first research and understand the business of the client and its market. And only after a thorough research is done, they commence writing the blogs. Hence every blog, though on the same theme, looks fresh and unique. If a blog becomes popular and successful, readers wait to read every of your post. This way your organization can gain from positive publicity among the readers. A popular blogs also has the potential to generate traffic for your site and increase your site’s online presence. It can also generate sale leads. Moreover a popular blog gets regular comments from readers and hence your marketing strategy can be given the right direction. So, contacting a company offering blog writing services has many benefits.
If you cannot afford to hire the services of a native service provider, economical blog writing service is offered by many offshore companies in Asia.
Showing posts with label how to Produce Great Content to Increases blog Rank. Show all posts
Showing posts with label how to Produce Great Content to Increases blog Rank. Show all posts
Sunday, March 13, 2011
Tips how to produce quality blog content consistently
How to produce quality blog content consistently
You need to produce quality blog content consistently if you want to have a successful blog. Although the definition of success varies from person to person a successful blog means you are able to generate income out of it by your preferred means. You don’t need to directly generate income out of it, it’s just that in order to have a successful blog it must have an outcome. And this outcome can only be achieved if you could produce quality blog content on a regular basis.
Easier said than done. The thing is, whenever we start a new blog we are brimming with ideas. In fact that’s what forces us to start a new blog; all of a sudden we think we have got so much to write about a particular topic. Even those who have no passion for blogging and just want to publish blogs for generating advertising revenue underestimate the importance of “wearing out”. Sooner or later you run out of topics or steam, whatever happens first. But there is one thing that everybody knows: you need content regularly and it needs to be generated over a very long period of time before you can experience some degree of success. Nonetheless 99% of bloggers fail to achieve more than 5% of their true potential because they cannot produce quality blog content consistently. The following points may help you to some degree:
Realize that publishing a blog is an occupation
When you start publishing a blog take it seriously. Taking it seriously means you must have a strategy and you must have short-term and long-term plans vis-a-vis your blog. Create a content strategy as well as a marketing strategy because both the activities go hand in hand and if done in isolation your blog is going to fail. Just as you have a proper plan when starting a business have a plan before starting a blog too. Just because it is very easy to start a blog it doesn’t mean it is not a serious business. Remember that whenever there is a question of money things become serious.
Create a schedule and stick to it
Just like a regular job or a business you need a tight schedule in order to produce quality blog content consistently. If there is a characteristic of randomness in the way you manage your blog it is going to be very difficult to go on producing quality content on an ongoing basis.
Maintain a list of probable titles
Since it is very difficult to come up with new ideas every day keep a list of probable titles that you would like to write on. These are the ideas you often get while working, travelling, interacting with people or going through websites, magazines and newspapers.
Set aside some time for reading other blogs and forums
You can get great writing ideas from other blogs and online forums. You may find thing you disagree with or if you have got something extra to add. It may give you an idea of an altogether different post or you may decide to present the topic from another point of view.
Search social media and networking websites
Find out what people are talking about your subject. Do they seek some answers? Do they offer answers that are not sufficient enough? Is there some interesting debate going on your subject? By conducting simple Twitter search you can come across lots of interesting material to write about.
Take help from your visitors
Your visitors can be the best source for new material – they come to your blog because they are interested in your subject. For instance if you’re publishing a blog on e-book readers then your readers may have many questions on how to choose the best e-book readers according to their individual preferences or how to tweak their e-book readers.
Draw new topics from exhibiting blog posts
Sometimes lots of things are left unsaid while you’re writing a particular blog post. You can revisit your existing blog posts and find out how you can extend them into completely new blog posts. Suppose there is a bullet point that you never really explained in a particular blog post. Convert that bullet point into a separate topic and write a blog post on that.
Write old blog posts with a new perspective
We are constantly changing and learning new things. Our opinions change and we discover some things can be done quite differently than we previously thought. In fact you can decide to disagree with your own opinion if you had that opinion, say, a few months ago or a couple of years ago. It shows your readers that you are not stuck in a mental time warp and you are constantly learning and evolving.
Occasionally touch upon other subjects too
I don’t mean that you should change the direction of your blog but sometimes it is alright to talk about other things happening in the world too. If you primarily write about web design it is all right to talk about the volcanic eruption happening currently or another world event that is going to affect a large population. You can also sometimes talk about social issues and environmental concerns. It shows that you are concerned with the well-being of the world in general and your readers in particular.
As you have read above the key to creating a successful blog is generating lots of quality content on a regular basis. All successful bloggers have their own mechanisms and methodologies to keep publishing great content, but the underlying approach is the same: you soon run out of ideas and you definitely need to implement a strategy to come up with new and relevant content on an ongoing basis.
How do you generate quality content on your blog? Please share your ideas and opinions in the comments section. I hope this Tips how to produce quality blog content consistently help you.
You need to produce quality blog content consistently if you want to have a successful blog. Although the definition of success varies from person to person a successful blog means you are able to generate income out of it by your preferred means. You don’t need to directly generate income out of it, it’s just that in order to have a successful blog it must have an outcome. And this outcome can only be achieved if you could produce quality blog content on a regular basis.
Easier said than done. The thing is, whenever we start a new blog we are brimming with ideas. In fact that’s what forces us to start a new blog; all of a sudden we think we have got so much to write about a particular topic. Even those who have no passion for blogging and just want to publish blogs for generating advertising revenue underestimate the importance of “wearing out”. Sooner or later you run out of topics or steam, whatever happens first. But there is one thing that everybody knows: you need content regularly and it needs to be generated over a very long period of time before you can experience some degree of success. Nonetheless 99% of bloggers fail to achieve more than 5% of their true potential because they cannot produce quality blog content consistently. The following points may help you to some degree:
Realize that publishing a blog is an occupation
When you start publishing a blog take it seriously. Taking it seriously means you must have a strategy and you must have short-term and long-term plans vis-a-vis your blog. Create a content strategy as well as a marketing strategy because both the activities go hand in hand and if done in isolation your blog is going to fail. Just as you have a proper plan when starting a business have a plan before starting a blog too. Just because it is very easy to start a blog it doesn’t mean it is not a serious business. Remember that whenever there is a question of money things become serious.
Create a schedule and stick to it
Just like a regular job or a business you need a tight schedule in order to produce quality blog content consistently. If there is a characteristic of randomness in the way you manage your blog it is going to be very difficult to go on producing quality content on an ongoing basis.
Maintain a list of probable titles
Since it is very difficult to come up with new ideas every day keep a list of probable titles that you would like to write on. These are the ideas you often get while working, travelling, interacting with people or going through websites, magazines and newspapers.
Set aside some time for reading other blogs and forums
You can get great writing ideas from other blogs and online forums. You may find thing you disagree with or if you have got something extra to add. It may give you an idea of an altogether different post or you may decide to present the topic from another point of view.
Search social media and networking websites
Find out what people are talking about your subject. Do they seek some answers? Do they offer answers that are not sufficient enough? Is there some interesting debate going on your subject? By conducting simple Twitter search you can come across lots of interesting material to write about.
Take help from your visitors
Your visitors can be the best source for new material – they come to your blog because they are interested in your subject. For instance if you’re publishing a blog on e-book readers then your readers may have many questions on how to choose the best e-book readers according to their individual preferences or how to tweak their e-book readers.
Draw new topics from exhibiting blog posts
Sometimes lots of things are left unsaid while you’re writing a particular blog post. You can revisit your existing blog posts and find out how you can extend them into completely new blog posts. Suppose there is a bullet point that you never really explained in a particular blog post. Convert that bullet point into a separate topic and write a blog post on that.
Write old blog posts with a new perspective
We are constantly changing and learning new things. Our opinions change and we discover some things can be done quite differently than we previously thought. In fact you can decide to disagree with your own opinion if you had that opinion, say, a few months ago or a couple of years ago. It shows your readers that you are not stuck in a mental time warp and you are constantly learning and evolving.
Occasionally touch upon other subjects too
I don’t mean that you should change the direction of your blog but sometimes it is alright to talk about other things happening in the world too. If you primarily write about web design it is all right to talk about the volcanic eruption happening currently or another world event that is going to affect a large population. You can also sometimes talk about social issues and environmental concerns. It shows that you are concerned with the well-being of the world in general and your readers in particular.
As you have read above the key to creating a successful blog is generating lots of quality content on a regular basis. All successful bloggers have their own mechanisms and methodologies to keep publishing great content, but the underlying approach is the same: you soon run out of ideas and you definitely need to implement a strategy to come up with new and relevant content on an ongoing basis.
How do you generate quality content on your blog? Please share your ideas and opinions in the comments section. I hope this Tips how to produce quality blog content consistently help you.
how to Produce Great Content to Increases blog Rank
Are you suffering from blogger’s block? Is it hard to find time to create content for your blog? If so, look no further. This article lists some easy-to-implement tips to help you get over the hump.
But first, there’s a big myth (and it may be your roadblock) that needs attention.
The Myth: I Have No Time to Blog
Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog. Frankly, I think that is a false problem because you make time for what’s important.
I suggest reframing the challenge from “I don’t have time to write on my blog” to “I make time to market my business.” In the context of your business, blogging is a marketing tool.
A business blog is one of the best tools you can use for extending your online visibility because it’s the dynamic hub of your business on the web. The content you create can be leveraged in many ways that will work for you 24 hours a day, so making time needs to be a key part of your marketing plan.
I propose you devote a minimum of 30 minutes per day focusing on your blog marketing activities.
It’s not really that much time when you think about it, especially for the return you can get from consistent effort. Yet I know there are other social marketing tasks competing for your attention. Just keep in mind that the content you create on your blog can be syndicated and leveraged on other platforms as well.
So how do you make time? I’ll state the obvious: you’ve got to schedule it. That’s how I advise my clients and it’s how I manage my blogging time. Following are six tips for how you can efficiently tackle your blogging tasks.
#1: Create an Editorial Calendar
There are two steps to creating an editorial calendar. First is to assign your blogging to time slots when you know your creative juices are flowing, when you typically feel inspired and productive. For me, that’s usually in the morning.
To build a body of content that is quickly indexed by the search engines, I suggest writing on your blog two to three times a week at minimum. So block that time off—for example: Monday, Wednesday, Friday from 9:00 to 9:30 am is blogging time. That’s the time you spend writing.
Need some inspiration? Check out the article on 13 Ideas to Inspire Your Blog Content. Maybe once a week, spend an additional 15 minutes and write a longer, more detailed blog post.
Next, two days a week, spend 30 minutes reading other blogs in your industry and leaving comments where appropriate when you have something of value to add. Not only does that help give you more visibility and more exposure, it also can drive traffic back to your own blog. It positions you as being active and brings you to the attention of other people who you might not have known before.
#2: Plug in the Types of Posts and Topics You’re Going to Write About
This will make your blogging time more efficient because you don’t have to spend precious time trying to figure out what to write every time you’re scheduled to write.
Make a list of categories that are of interest to your audience. Take a look at your categories and make a list of 5 to 10 subtopics that relate to each category.
If you have 10 primary categories and 5 subtopics for each category, you have 50 blog posts at your fingertips. You can add another layer to your planning by assigning each topic to a style of post:
* How-to
* Top 10 List
* Opinion
* Case Study
* Q&A
* Interview
Finally, assign each subtopic idea to a date on your editorial calendar and you’ve got four months of blog post ideas so you’re not facing a blank page. Of course this system serves only as a guide. There’s nothing stopping you from being spontaneous when a current event or hot topic in your business must be addressed with a blog post.
#3: Keep a Running List of Blog Topics
The more you blog, the more ideas you get. Everything you do, every conversation you have, every book, article or blog you read, becomes fodder for your own blog posts.
I have a long list of ideas and links that I find and want to share. Most of them will never become blog posts, but if I’m stuck or uninspired, I’ve got my list to prompt me.
#4: Write Several Blog Posts at One Time
Many bloggers use this time management strategy. Maybe you really do only have one hour a week to focus on your blog. If that’s the case, grab your laptop, head to your favorite coffee house and pump out a series of blog posts.
Queue articles up to publish over the course of a week or two.how to Produce Great Content to Increases blog Rank All blogging software I’m aware of has the option to schedule your blog posts.
Find Guest Bloggers to Help You Produce Great Content to Increases blog Rank
Occasionally if you’re pressed for time, find someone to help. Depending on the purpose and goals of your blog, a great feature to add is the voice of others in your industry. Perhaps once a month you showcase the ideas of other members of your team, your vendors, your colleagues and thought leaders in your industry.
If you’re a solo blogger, a great service out there for finding guest bloggers is Blogger LinkUp. Submit a request of what you’re looking for, and people who write on that topic can contact you and provide blog content for you. You can indicate whether you want original material or will accept content that has been previously published.
With all of this advices you can start to produce great content to increase your blog rank.
But first, there’s a big myth (and it may be your roadblock) that needs attention.
The Myth: I Have No Time to Blog
Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog. Frankly, I think that is a false problem because you make time for what’s important.
I suggest reframing the challenge from “I don’t have time to write on my blog” to “I make time to market my business.” In the context of your business, blogging is a marketing tool.
A business blog is one of the best tools you can use for extending your online visibility because it’s the dynamic hub of your business on the web. The content you create can be leveraged in many ways that will work for you 24 hours a day, so making time needs to be a key part of your marketing plan.
I propose you devote a minimum of 30 minutes per day focusing on your blog marketing activities.
It’s not really that much time when you think about it, especially for the return you can get from consistent effort. Yet I know there are other social marketing tasks competing for your attention. Just keep in mind that the content you create on your blog can be syndicated and leveraged on other platforms as well.
So how do you make time? I’ll state the obvious: you’ve got to schedule it. That’s how I advise my clients and it’s how I manage my blogging time. Following are six tips for how you can efficiently tackle your blogging tasks.
#1: Create an Editorial Calendar
There are two steps to creating an editorial calendar. First is to assign your blogging to time slots when you know your creative juices are flowing, when you typically feel inspired and productive. For me, that’s usually in the morning.
To build a body of content that is quickly indexed by the search engines, I suggest writing on your blog two to three times a week at minimum. So block that time off—for example: Monday, Wednesday, Friday from 9:00 to 9:30 am is blogging time. That’s the time you spend writing.
Need some inspiration? Check out the article on 13 Ideas to Inspire Your Blog Content. Maybe once a week, spend an additional 15 minutes and write a longer, more detailed blog post.
Next, two days a week, spend 30 minutes reading other blogs in your industry and leaving comments where appropriate when you have something of value to add. Not only does that help give you more visibility and more exposure, it also can drive traffic back to your own blog. It positions you as being active and brings you to the attention of other people who you might not have known before.
#2: Plug in the Types of Posts and Topics You’re Going to Write About
This will make your blogging time more efficient because you don’t have to spend precious time trying to figure out what to write every time you’re scheduled to write.
Make a list of categories that are of interest to your audience. Take a look at your categories and make a list of 5 to 10 subtopics that relate to each category.
If you have 10 primary categories and 5 subtopics for each category, you have 50 blog posts at your fingertips. You can add another layer to your planning by assigning each topic to a style of post:
* How-to
* Top 10 List
* Opinion
* Case Study
* Q&A
* Interview
Finally, assign each subtopic idea to a date on your editorial calendar and you’ve got four months of blog post ideas so you’re not facing a blank page. Of course this system serves only as a guide. There’s nothing stopping you from being spontaneous when a current event or hot topic in your business must be addressed with a blog post.
#3: Keep a Running List of Blog Topics
The more you blog, the more ideas you get. Everything you do, every conversation you have, every book, article or blog you read, becomes fodder for your own blog posts.
I have a long list of ideas and links that I find and want to share. Most of them will never become blog posts, but if I’m stuck or uninspired, I’ve got my list to prompt me.
#4: Write Several Blog Posts at One Time
Many bloggers use this time management strategy. Maybe you really do only have one hour a week to focus on your blog. If that’s the case, grab your laptop, head to your favorite coffee house and pump out a series of blog posts.
Queue articles up to publish over the course of a week or two.how to Produce Great Content to Increases blog Rank All blogging software I’m aware of has the option to schedule your blog posts.
Find Guest Bloggers to Help You Produce Great Content to Increases blog Rank
Occasionally if you’re pressed for time, find someone to help. Depending on the purpose and goals of your blog, a great feature to add is the voice of others in your industry. Perhaps once a month you showcase the ideas of other members of your team, your vendors, your colleagues and thought leaders in your industry.
If you’re a solo blogger, a great service out there for finding guest bloggers is Blogger LinkUp. Submit a request of what you’re looking for, and people who write on that topic can contact you and provide blog content for you. You can indicate whether you want original material or will accept content that has been previously published.
With all of this advices you can start to produce great content to increase your blog rank.
why great and quality content is not enough for seo your blog
No one can argue against the fact that all the written content of websites including home pages, blogs, testimonials and catalogues can be highly effective at boosting search engine optimisation. Strategically and creatively wroten web content with keywords and phrases is one of the most successful and widely used blog seo techniques today, with blogs emerging as one of the key tools for businesses looking to up their rank in search engine listings and generate a greater amount of traffic to their websites. But are unique blog topics and original approaches to writing posts going to get you the seo results you need? Not necessarily.
Well-written text and an individual blog style will take you a long way, but, in terms of attracting much more ongoing attention to your website, there are several other factors that will also require your attention and may actually be the difference between a successful seo strategy and one that takes up a lot of time and energy with no solid returns for your company.
To help you make your blog as successful as possible in your future seo endeavours, here are 5 reasons why it may not be functioning to its optimum capacity currently, despite containing top notch content.
1 – You’re choosing the wrong topics
Before you begin composing your next blog post, do some research across other web forums in your industry to see what the current hot topics are and compose posts that take a new perspective on the topics that are interesting readers right now. To effectively boost seo, your topic must be something that will interest as many people as possible. It sounds like common sense, but writing about topics with limited appeal is also a common mistake that many bloggers make.
2 – You don’t know your readers
To make sure that your blog is a useful aspect of your seo strategy, you must ensure that your content speaks to your readers in a way that makes sense to them. While your writing style might be technically perfect and ideal for an academic journal or industry publication, it’s possible that it won’t appeal broadly in the blogosphere. Remember, blogs should be written in a casual tone, as if you are explaining something to a friend over coffee.
3 – Your post has no goal
Having an impeccably written blog post won’t do anything to boost seo if people don’t read it. To make sure your blogs are appealing to the maximum number of readers, try to pick topics for your posts that have a clear purpose or goal. ‘How to’, ‘Why’ and ‘Top Five’ style articles (like this one) are some of the best options for seo targeting blog posts.
4 – Your blog doesn’t encourage feedback
No matter how good your content is and how creatively your keywords have been included, if your blog doesn’t receive enough attention, it will do nothing to increase seo. One way to inspire more activity around your blog posts is to pose questions and ask for commentary from your readers. In this way, you will develop a kind of friendship with your readers and find out what kind of content they most enjoy reading.
5 – You’re not learning from your readers
Now you’ve got your readers’ attention with your well written and topical blog posts which have encouraged rampant commentary and feedback, don’t forget to use their suggestions to improve your blog. Combining your already high quality content with what you can learn from your readers will be the final stage in running a blog that is active, informative and highly successful in capitalising seo.
Well-written text and an individual blog style will take you a long way, but, in terms of attracting much more ongoing attention to your website, there are several other factors that will also require your attention and may actually be the difference between a successful seo strategy and one that takes up a lot of time and energy with no solid returns for your company.
To help you make your blog as successful as possible in your future seo endeavours, here are 5 reasons why it may not be functioning to its optimum capacity currently, despite containing top notch content.
1 – You’re choosing the wrong topics
Before you begin composing your next blog post, do some research across other web forums in your industry to see what the current hot topics are and compose posts that take a new perspective on the topics that are interesting readers right now. To effectively boost seo, your topic must be something that will interest as many people as possible. It sounds like common sense, but writing about topics with limited appeal is also a common mistake that many bloggers make.
2 – You don’t know your readers
To make sure that your blog is a useful aspect of your seo strategy, you must ensure that your content speaks to your readers in a way that makes sense to them. While your writing style might be technically perfect and ideal for an academic journal or industry publication, it’s possible that it won’t appeal broadly in the blogosphere. Remember, blogs should be written in a casual tone, as if you are explaining something to a friend over coffee.
3 – Your post has no goal
Having an impeccably written blog post won’t do anything to boost seo if people don’t read it. To make sure your blogs are appealing to the maximum number of readers, try to pick topics for your posts that have a clear purpose or goal. ‘How to’, ‘Why’ and ‘Top Five’ style articles (like this one) are some of the best options for seo targeting blog posts.
4 – Your blog doesn’t encourage feedback
No matter how good your content is and how creatively your keywords have been included, if your blog doesn’t receive enough attention, it will do nothing to increase seo. One way to inspire more activity around your blog posts is to pose questions and ask for commentary from your readers. In this way, you will develop a kind of friendship with your readers and find out what kind of content they most enjoy reading.
5 – You’re not learning from your readers
Now you’ve got your readers’ attention with your well written and topical blog posts which have encouraged rampant commentary and feedback, don’t forget to use their suggestions to improve your blog. Combining your already high quality content with what you can learn from your readers will be the final stage in running a blog that is active, informative and highly successful in capitalising seo.
Saturday, March 12, 2011
Create content, wrote something on your blog
Lets back to keyword research again.Writing own content on blog or website is the one of key step. Together with promotion. In this step all depend on your writing abilities Depending on your writing skills – you may need to farm this out, buy content and edit to suit your requirements.
Either way, you will need some content for your blog and well researched, witty, informative content that does not quite answer the question your search engine traffic asked is the best type of content for contextual advertising click throughs and well researched witty informative product reviews that do fully answer the question and recommend a product you have advertised is the best type of content for affiliate sales. So – yes, you will need to do some more work here
he web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what is read on the web.
Of course, that shouldn't be a surprise, considering how often officials at Google proclaim the importance of good content. Yet traditional SEO wisdom has little to say about good writing.
Does Google, the world's wealthiest media company, really ignore traditional standards of quality in the publishing world? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point? Apparently not.
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
• Updating: Frequent updating of content, at least once every few weeks, and more often, once a week or more.
• Spelling and grammar: Few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as mis-spellings that are either proper names or new words that are simply not in the dictionary. Does Google use SpellCheck? Keep in mind that no one really does know what the 100 factors in Google's algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same.
• Paragraphs: Primarily brief (1-4 sentences). Few or no long blocks of text.
• Lists: Both bulleted and numbered form a large part of the text.
• Sentence length: Mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
• Contextual relevance: Text contains numerous terms related to the keyword, as well as stem variations of the keyword.
• Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content. Most visitors simply hit the back button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
• If you write your own content, make sure that it passes through the hands of a skilled copywriter before going online.
• Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.
• Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a ‘duplicate content penalty’ for free-reprint content (as opposed to duplication of content within a single website) are unjustified.
Either way, you will need some content for your blog and well researched, witty, informative content that does not quite answer the question your search engine traffic asked is the best type of content for contextual advertising click throughs and well researched witty informative product reviews that do fully answer the question and recommend a product you have advertised is the best type of content for affiliate sales. So – yes, you will need to do some more work here
he web pages actually at the top of Google have only one thing clearly in common: good writing. Don't get so caught up in the usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, that you forget your site's content.
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what is read on the web.
Of course, that shouldn't be a surprise, considering how often officials at Google proclaim the importance of good content. Yet traditional SEO wisdom has little to say about good writing.
Does Google, the world's wealthiest media company, really ignore traditional standards of quality in the publishing world? Does Google, like so many website owners, really get so caught up in the process of the algorithm that it misses the whole point? Apparently not.
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
• Updating: Frequent updating of content, at least once every few weeks, and more often, once a week or more.
• Spelling and grammar: Few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as mis-spellings that are either proper names or new words that are simply not in the dictionary. Does Google use SpellCheck? Keep in mind that no one really does know what the 100 factors in Google's algorithm are. But whether the mechanism is SpellCheck or a better shot at link popularity thanks to great credibility, or something else entirely, the results remain the same.
• Paragraphs: Primarily brief (1-4 sentences). Few or no long blocks of text.
• Lists: Both bulleted and numbered form a large part of the text.
• Sentence length: Mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughout the text rather than clumped together.
• Contextual relevance: Text contains numerous terms related to the keyword, as well as stem variations of the keyword.
• Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content. Most visitors simply hit the back button when confronted with the unpalatable text, so the increased traffic is just wasted bandwidth.
• If you write your own content, make sure that it passes through the hands of a skilled copywriter before going online.
• Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.
• Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for the right to publish the content. It will also help spread your message and enhance your visibility. Fears of a ‘duplicate content penalty’ for free-reprint content (as opposed to duplication of content within a single website) are unjustified.
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